Commercial Excellence Advisor & Leadership Coach

I combine hands-on Commercial Excellence advisory with executive and team coaching — for Commercial Excellence and Sales leaders in Life Sciences navigating growth, transition, or scale.

“I hold both the content and the coaching — I can support and challenge a programme's design or implementation while coaching the person leading it.”

Isabelle Pécé

01About

Isabelle Pécé

I spent 30+ years inside global Life Sciences organizations — pharma, medtech and biotech — working at country, regional, international and global levels. While my expertise is in Commercial Excellence and Sales, I have experience as well in Marketing, Finance, Compliance and HR.

I've been on both sides of Commercial Excellence. I built global and regional Commercial Excellence programmes — Strategy-to-Execution governance, Sales Operations Reviews, Salesforce adoption, Commercial Analytics, Commercial Planning alignment from Global to Country — recognized internally as best practice. Then I became Head of Sales for DACH, and had to implement those same tools with the sales team I was leading.

I bridge Strategy with Execution. I understand the C-suite strategy and expectations. At the same time, I work with the Sales managers, Sales reps, Account managers in the field.

I bring more than 20 years of experience leading, mentoring and coaching professionals and international teams through career transitions, leadership challenges, reorganizations, and personal change.

That combination is what I bring to every engagement: practical rigor on the Commercial Excellence side, and a coaching practice that holds the leader through the change at the same time. Results-oriented, practical, collaborative — and humanistic. I understand the tensions between Global and Country, between Commercial and support functions, between Sales and Marketing. I connect the dots.

30+
Years in global Life Sciences leadership
Pharma, Medtech, Biotech.
15+
Roles across Commercial Excellence, Sales, Marketing, Finance, Compliance and Human Resources
20+
Years coaching, leading and mentoring professionals and teams
3
Languages — English, French, Spanish

02Services

Four ways to work together

Advisory for the programme, coaching for the person leading it — often both, on the same engagement.

01

Commercial Excellence Advisor & Leadership Coach

Hands-on advisory for the programme itself, not just the person leading it.

  • Commercial Excellence programme diagnostic & action plan
  • Commercial Excellence programme (re)design, support & governance
  • Strategy-to-execution process & governance — bridging global strategy and regional/country execution
  • Launch Excellence playbook, process & governance
  • Commercial Excellence & Sales leadership coaching and advisory
02

Executive & Leadership Coaching

For newly appointed or newly scoped Commercial Excellence and Sales leaders — often hired for commercial expertise, then given limited structured support to navigate the organizational change around them.

  • Coaching accelerator: 6 sessions, every 2–3 weeks, 60 minutes each, over roughly 3–4 months
  • Intake call and sponsor check-ins that share themes while keeping the coaching confidential
  • Focus: leadership presence, strategic thinking, stakeholder influence, difficult conversations, delegation, change resilience
  • Standalone or renewed for a further cycle
03

Workshops & Team Facilitation

Structured, on-site or virtual sessions for a team meeting, off-site, or leadership transition moment.

  • Meeting design and facilitation — agenda co-design with the sponsor beforehand
  • Exercises built for the moment: trust- and alignment-building activities, leader-team interviews
  • Engagement check-ins tied to a new business model or priorities
  • Daily leader debriefs during multi-day off-sites
04

Team & Systemic Coaching

For teams going through restructuring, a new reporting model, or a new leader.

  • Support for a team to function as one team, not individuals carrying over old lines and habits
  • Designed Team Alliance & Designed Leader Alliance work
  • In-the-moment coaching for the leader during team sessions

03Credentials

Credentials & experience

Corporate track record

  • 30+ years in global Life Sciences leadership (pharma, medtech, biotech)
  • Sr. Director Commercial Operations – EMEA Commercial Excellence, and Head of Sales – DACH, Baxter International (15+ years)
  • Built the EMEA Commercial Excellence programme; recognized internally as best practice
  • Led the Global Development & Launch Excellence Playbook — presented to the Board of Directors
  • Managed teams across Europe, China, Mexico, US and Australia

Coaching credentials

  • EMCC Global Individual Accreditation - Professional Senior Practitioner
  • Level 2 ICF - Accredited diploma in Transformative Coaching
  • ORSC Fundamentals — CRR Global
  • Systemic Team Coaching® Certificate — AoEC / Renewal Associates
  • Positive Intelligence® Mental Fitness Coach
  • Foundations of Positive Psychology — University of Pennsylvania
  • The Science of Well-Being — Yale University

04Engagements

Example 1

Leadership coaching accelerator for Regional Commercial Excellence leads

A global Medical Device company brought me in to coach two Regional Commercial Excellence leads after reorganisation and a new leader being appointed. I supported them through a 4–6 month period, combined with hands-on Commercial Excellence advisory.

Example 2

Team coaching & facilitation for a newly formed international Commercial Excellence team

When a global Medical Device company restructured its international Commercial Excellence organization under a new operating model and a new leader, I designed and co-facilitated a two-day off-site to help the team build trust, agree how they wanted to work together, understand their new leader's style and define aligned priorities and action plan.

05Contact

Ready to take your next Commercial Excellence step?

Begin with a free 30-minute discovery call — no commitment. I support organizations in English, French and Spanish · online or in person · based in Zürich, working across EMEA and globally.

Send a message