Commercial Excellence Advisor & Leadership Coach
I combine hands-on Commercial Excellence advisory with executive and team coaching — for Commercial Excellence and Sales leaders in Life Sciences navigating growth, transition, or scale.
“I hold both the content and the coaching — I can support and challenge a programme's design or implementation while coaching the person leading it.”
01About
I spent 30+ years inside global Life Sciences organizations — pharma, medtech and biotech — working at country, regional, international and global levels. While my expertise is in Commercial Excellence and Sales, I have experience as well in Marketing, Finance, Compliance and HR.
I've been on both sides of Commercial Excellence. I built global and regional Commercial Excellence programmes — Strategy-to-Execution governance, Sales Operations Reviews, Salesforce adoption, Commercial Analytics, Commercial Planning alignment from Global to Country — recognized internally as best practice. Then I became Head of Sales for DACH, and had to implement those same tools with the sales team I was leading.
I bridge Strategy with Execution. I understand the C-suite strategy and expectations. At the same time, I work with the Sales managers, Sales reps, Account managers in the field.
I bring more than 20 years of experience leading, mentoring and coaching professionals and international teams through career transitions, leadership challenges, reorganizations, and personal change.
That combination is what I bring to every engagement: practical rigor on the Commercial Excellence side, and a coaching practice that holds the leader through the change at the same time. Results-oriented, practical, collaborative — and humanistic. I understand the tensions between Global and Country, between Commercial and support functions, between Sales and Marketing. I connect the dots.
02Services
Advisory for the programme, coaching for the person leading it — often both, on the same engagement.
Hands-on advisory for the programme itself, not just the person leading it.
For newly appointed or newly scoped Commercial Excellence and Sales leaders — often hired for commercial expertise, then given limited structured support to navigate the organizational change around them.
Structured, on-site or virtual sessions for a team meeting, off-site, or leadership transition moment.
For teams going through restructuring, a new reporting model, or a new leader.
03Credentials
04Engagements
Example 1
A global Medical Device company brought me in to coach two Regional Commercial Excellence leads after reorganisation and a new leader being appointed. I supported them through a 4–6 month period, combined with hands-on Commercial Excellence advisory.
Example 2
When a global Medical Device company restructured its international Commercial Excellence organization under a new operating model and a new leader, I designed and co-facilitated a two-day off-site to help the team build trust, agree how they wanted to work together, understand their new leader's style and define aligned priorities and action plan.
05Contact
Begin with a free 30-minute discovery call — no commitment. I support organizations in English, French and Spanish · online or in person · based in Zürich, working across EMEA and globally.
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